Scope of this Policy
This Policy describes the types of information that Horizon may collect from you or that you may provide when you visit the website https://www.horizonhealthcare.org/ (“the Website”) or that you provide to Horizon in e-mails, texts, or other electronic messages. It does not apply to information you provide to third-party websites or software applications through the Website.
By accessing or using the Website, you agree to this Policy, and are accepting the practice described in the Policy. You further consent to the application of this Policy to the collection, storage, use, and disclosure of all your personal and other information as described in the Policy. Your continued use of the Website after Horizon makes changes to the Policy is deemed to be acceptance of those changes, so please check the Policy periodically for updates.
Information We Collect
Depending on how you interact with Horizon, Horizon may collect personal information from you. If you create an account with Horizon, you will provide personally identifiable information such as your name, phone number, e-mail address, and physical address. This information is stored within your secure account profile on a secured server and is not disclosed to any third parties.
Horizon may also collect other information regarding your interaction with the Website, including usage information, the items you browse or favorite, your computer’s internet protocol address, and your geographic location.
We are still required to maintain your patient-related information under the Health Insurance Portability and Accountability Act (HIPAA) and other federal and state law. Please reference our Notice of Privacy Practices.
If you are a patient of Horizon, you can access the patient-related information that we maintain about you through the My Horizon Chart patient portal or app. For more information about requesting your medical or dental records, ask us or go online to https://www.horizonhealthcare.org/patient-records-request/, then explore the release of information options. You also can request a correction to your patient information through our Medical Records Department.
How We Collect Your Information
Horizon may collect your personal information you manually provide when you use the Website. For example, Horizon may collect your personal information when you:
- Create a user account
- Contact customer services
- Submit an e-mail, text message, or other electronic message
- Submit a form via the Website’s Contact Us page
- Request an appointment, literature, or services
- E-mail Horizon with feedback
- Interact with a Horizon social media account, including, but not limited to, via Facebook, Instagram, Twitter, Pinterest, Houzz, LinkedIn, Simpli.fi, or Google
- Sign up for promotional communications
There are also instances where Horizon automatically receives and collects non-personal information from you. The most common sources of this information include:
Information Sent By Your Web Browser
Horizon collects information that is sent to it automatically by your web browser. This information typically includes the name of the domain and host from which you access the Internet; the IP address of the computer you are using; the date and time you access the Website; the Internet address of the website from which you linked directly to the Website; and the pages you visit. The information Horizon receives depends on the settings on your web browser. Please check your browser to determine what information your browser sends or how to change your settings. Generally, the information your web browser sends Horizon is not, in and of itself, personally identifiable. However, it may be combined with other information that does identify you.
Information Sent by Your Mobile or Tablet Device
Likewise, if you access the Website through your mobile or tablet device, Horizon may automatically collect certain information from or about your device. The information may include the type of device you are using, the IP address of your device, your device’s operating system, and information about the way you use our mobile or tablet application. Generally, the information your mobile or tablet device sends Horizon is not, in and of itself, personally identifiable. However, it may be combined with other information that does identify you.
- Collect information about the way you use the Website, including the pages you visit, the links you use, and how long you stay on each page
- Support the features and functionality of the Website. For example, remembering information you provided so you do not have to re-type it
- Personalize your experience when you use the Website
- Improve Horizon’s marketing efforts, including through using targeted advertising
Browsers typically are set to create cookies automatically. Although you are not required to accept cookies when you visit this website, you may be unable to use all of the functionality of this website if you set your browser to reject cookies.
This website may also use web beacons or pixel tags and other similar technologies, which are not placed on your computer, but are instead embedded on certain pages of the website or in emails. When you visit a page or read an email with a pixel tag, web beacon, or other similar technology, a generic notice of your interaction is generated.
Third Party Analytics
Horizon may work with authorized third-party service providers, including, but not limited to Google Analytics, to help Horizon better understand how you use the Website. These third-party service providers may place cookies in your browser to collect information, such as how you were referred to the Website, how you navigate the Website, and what traffic is driven by certain marketing methods. This information will help us to better serve you and provide you with more personalized information and product offerings.
To disable the Google Analytics cookie and other third-party web analytics service provider cookies, you can choose to have your browser notify you when cookies are being written to your computer or accessed, or you can disable cookies entirely.
How We Use Your Information
Horizon uses personal information to provide you with effective customer service and to administer our business. Generally, Horizon uses information it collects to:
- Provide you with the products and services you request
- Deliver additional information on services offered by Horizon
- Contact you with information and notices related to your use of the Website
- Improve Horizon’s marketing and promotional efforts
- Provide you with a personalized experience
- Customize the Website’s content, layout, and services
- To share with others as described in this Policy
- For security, credit, or fraud prevention purposes
- For any other purpose identified in this Policy
How We Share Your Information
Horizon does not sell or rent your personally identifiable information to third parties. Horizon may share information with third-party vendors who act on Horizon’s behalf, including but not limited to via Google Analytics. For example, Horizon may use third-party vendors to design and operate its website, or to conduct surveys and to help with promotional efforts and advertising campaigns. These third-party vendors may need information about you to perform their functions. Horizon may also share information with third-party vendors who aggregate and analyze sales data on behalf of Horizon.
Horizon may share your personal information with unaffiliated third parties as follows:
With Other Users of this Website
If you create an account, you will be able to submit User-Generated Content (“UGC”) on or through the Website. UGC refers to any content that you post using the tools we may make available to you. Any personal information contained in UGC can be read, collected, or used by others. You should have no expectation of privacy with respect to UGC you submit on or through the Website. Horizon may use UGC you submit for advertising campaigns or other promotions.
With Third Party Payment Processors
You may provide personally identifiable information such as payment information through a secure server provided and hosted by Best Card Payments. Information provided to Best Card Payments will be subject to Policy 704: Disclosing Protected Information to Business Associations.
As Required by Law and to Protect Horizon’s Right
Horizon may disclose your personal information when it has a good faith belief that disclosure is appropriate to comply with the law, a court order, or a subpoena. Horizon also may disclose your personal information to enforce or apply the terms of any of our policies or user agreements or to protect the rights, property, or safety of Horizon, its employees, or customers.
As Part of a Sale, Merger, or Acquisition
Your personal information may be transferred to successor organization if, for example, Horizon transfers the ownership or operation of its website to another organization, or if Horizon merges with another organization. If such a transfer occurs, the successor organization’s use of your personal information will still be subject to this Policy.
How We Protect Your Information
Horizon takes reasonable precautions and seeks to implement industry best practices to help safeguard your personal information and to prevent unauthorized access and disclosure. Additionally, Horizon uses industry-standard technology, such as Secure Sockets Layer (SSL) encryption technology in the transmissions of certain sensitive personal information, designed to prevent unauthorized persons from gaining access to your personal information.
Ultimately, the transmission of information via the Internet is not completely secure. Although Horizon does its best to secure your personal information, it cannot guarantee the security of your personal information transmitted to its website.
Retention of Personal Information
Horizon retains the personal information collected on this website as long as necessary to provide the services, products, and information you request, or as permitted by applicable law.
Children Under the Age of 13
The Website is not intended for children under 13 years of age. Horizon does not knowingly collect personal information from children under 13. If you are under 13, do not use the Website.
Information Collected From Outside the United States
If you are visiting the Website from outside the United States and provide Horizon with personal information, please note that your personal information may be transferred, stored, and processed within the United States. If you are located in a country outside the United States, by using the Website, you consent to the transfer of your information to the United States.
Opting Out of Cookies, Web Beacons & Similar Technologies
You can manage cookie preferences and opt out of having cookies and other similar collection technologies used by adjusting the settings on your web browser. If you do not want cookies stored on your computer, you can change the settings on your browser to notify you when a cookie is about to be saved or block cookies entirely. How to access these settings, which settings are available, and how to turn on these settings varies by browser type, and we encourage you to further investigate your browser’s privacy settings if you wish to opt out or adjust these settings in any way. If you choose to decline or block cookies, you may not be able to fully utilize all of the interactive features of the website.
You cannot decline web beacons; however, setting your browser to decline cookies or to prompt you for a response, or installing an ad-blocker, may keep web beacons from tracking your activity.
Questions About Your Information
If you have questions or concerns about this Policy, or to review, correct, or update your personal information, please contact Horizon by sending an e-mail to firstname.lastname@example.org with the subject line “Privacy Rights.” You may also submit a message through our Contact Us page, at https://www.horizonhealthcare.org/contact-us/. Technical support staff are available between 8 am to 5 pm Central Standard Time Monday through Friday.